3 Reasons Your Lead Generation Isn't Working And How To Fix It

On demand

61% of marketers rank lead generation as their number one challenge with almost two thirds of leads not being sales ready.

This isn't a result of long sales cycles or because your products and services aren’t ‘suitable’ for marketing. It certainly isn't because your buyers don't buy online! So, why are you struggling to generate leads?

Over the last 20+ years of working with B2B businesses, we’ve come to learn there are three reasons why lead generation doesn’t work:

  1. Your sales messaging is insufficient and doesn’t set you apart from the competition.
  2. Your disjointed tech stack is failing to help you convert and close opportunities.
  3. You're not enabling your buyer to make decisions.

We want to share the secrets we’ve learned over 20 years of supporting SMEs with their marketing and show you can avoid these three toxic pitfalls in a free workshop.

This one-hour workshop is for ambitious marketers who want to break free of mediocre lead generation results and thrive in the digital world.

Download the Webinar

What will you learn?

how similar your sales messaging is to the rest of the market
how to transform your messaging to become magnetic to your target customer
which tools you should use to increase sales and marketing efficiency
how to close more deals with sales and marketing tech that really works
how to enable your buyer to make buying decisions in an economic downturn
Much more

The Speakers

Paul Moss

Paul heads up business development and commercial partnership activities at Intergage. He has more than 30 years' experience in sales, business development, marketing and new product/services introduction for companies in the IT, industrial and telecommunications sectors. He has held senior director-level positions with some of the world's most innovative B2B companies.