How to Create B2B Personas

A Beginners Guide
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What's In the eBook?

It's important to establish buyer personas for your business so you can segment your audience and create stronger marketing messages. But, how do you start researching and creating these personas from scratch?

Our free, customisable buyer persona template will let you easily organise your research.  Create thorough, detailed buyer personas that you can share with your entire company.

This offer includes tips and tricks for:

Asking the right questions during your persona interviews and surveys
Formatting your persona research in a compelling way
Presenting your new, finalised buyer personas to your company
Using your buyer personas for segmentation, content mapping, and lead nurturing