Live Event: Don’t Fight Your CRM, Make It Fight for You: How To Win At CRM Adoption

On demand

Most CRMs fail not because of the technology but because teams failing to adopt it.

You’ve probably seen it first-hand:

❌ Resistance to change: teams are comfortable with their old ways of working and see the CRM as extra admin.

❌ Poor onboarding: users get dropped into a system without context, training or clear “what’s in it for me.”

❌ Lack of buy-in: leaders push for adoption, but frontline teams don’t see the value and quickly revert to spreadsheets or old tools.

❌ Disconnected processes: instead of making work easier, the CRM feels like one more box to tick.

The result? A system that never gets used properly, messy or incomplete data, frustrated teams and a business that never sees the ROI it expected.

This session will flip that on its head. You’ll uncover why CRM adoption fails, what best practice looks like and the tactics you can use to turn your CRM into the growth engine it was meant to be.

And because we know the platform matters, we’ll show you why HubSpot is the CRM built for adoption with tools that reduce friction, drive engagement and give your teams everything they need in one place.

We'll also share a real client case study, showing exactly how a business overcame CRM resistance and made HubSpot adoption stick.