Growth Challenges Calculator (Target & Velocity)

Growth Challenges Calculator

Use the sliders to explore how marketing/sales spend, lead volume, conversion rates, sales velocity, and churn each affect your net new revenue and lifetime value. You can also set a Monthly Sales Target to see if you meet or exceed your goal based on the funnel inputs.

Your Monthly Sales Target

Net New Monthly Sales Target (£) ?

£50,000

Marketing + Sales Budget & Lead Acquisition

Monthly Mkt+Sales Budget (£) ?

£10,000

Leads per Month ?

200

Lead → MQL Conversion (%) ?

40%

Cost per Lead (CPL)

£50.00

Qualified (MQL) / Month

80.0 / month

Sales & Conversion

MQL → SQL Conversion (%) ?

50%

SQL → Closed-Won (%) ?

30%

Average Deal Size (£) ?

£10,000

Days to Close a Deal ?

Opportunities (SQL) / Month

40.0 / month

New Customers / Month

12.00 / month

Retention & Lifetime Value

Annual Churn Rate (%) ?

20%

Gross Margin (%) ?

50%

Monthly Revenue (New Cust)

£120000.00

CAC (Cost/Customer)

£833.33

Estimated LTV (Gross)

£25000.00

LTV : CAC Ratio

30.00 : 1

Over/Under Your Target

Over by £70000.00