Targeted Triumph: Charting a Course to Your Ideal Customer

Book your place on the workshop - multiple dates available

Fed up of poor marketing ROI, low sales conversion rates and competing on price?

These are all symptoms of a lack of focus in your marketing and sales efforts. 

In this workshop, we'll take a deep dive into understanding and defining your ideal customer profile (ICP). You might think you have this nailed already, experience tells us 4 in 5 B2B businesses have weak or undefined ICP.

This means you experience high levels of marketing waste, expensive customer acquisition and even high levels of customer churn. This workshop will help you change that.

In today's competitive landscape, having a laser-focused understanding of who your ideal customer is will revolutionise your marketing strategies, decision-making and growth.

Join us as we share how to break-down your ICP for success and how you can target your ICP with the perfect blend of lead and demand generation to reduce wasted spend, increase conversion rates and transform your marketing ROI.

Use the form to book your place on a day that suits you.


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What will you learn?

What the key components of an ICP are
Where you're missing opportunities to reach your ICP
How to reduce your reliance on expensive lead generation
Tactics for building brand awareness and demand
The role of customer experience
Much more...

The Speakers

Duncan Marsh
As Intergage's Growth Director, Duncan ensures our sales strategies are up-to-date and working as they should. With a background in web design, marketing and project management, he has a wealth of experience in the areas that matter most to our clients.
Paul Moss
Paul heads up Business Development and Commercial Partnership activities at Intergage. He has more than 30 years' experience in sales, business development, marketing and new product/services introduction for companies in the IT, industrial and telecommunications sectors. He has held Senior Director-level positions with some of the world's most innovative B2B companies.