Webinar: Lead Scoring: The Dark Magic Your Sales and Marketing Teams Need to Master

On Demand

Lead Scoring: The Missing Link Between Sales, Marketing, and Revenue Growth

You’ve done the hard work. Your marketing is in place, your sales team is ready to close and your systems are set up.

But something’s still not clicking. Leads aren’t converting, your pipeline feels like a black box, and your team is running hard but going nowhere. The problem isn’t your people. It’s the lack of a clear, data-driven system to prioritise the right engaged accounts.

This isn’t a sales problem. It’s a focus problem.

Lead scoring often feels like dark magic: mysterious, complex and reserved for the wizards who seem to have all the answers. But what if we told you it’s not magic at all? It’s a simple, data-driven system that can change the game.

Without lead scoring, your team is in the dark. You’re chasing the wrong leads, missing prime opportunities, and wasting time. But with lead scoring, you’ll finally see the light.

In this 30-minute session, we’ll show you how lead scoring can transform your RevOps process by your RevOps teams around the right priorities. We’ll walk you through how to build and automate a lead scoring system in HubSpot, ensuring your team always knows exactly where to focus.

If you're ready to move from uncertainty to clarity and turn your efforts into growth - this session is for you.

 

Download the recording

What will you learn?

How lead scoring can solve misalignment between RevOps teams
A step-by-step guide to building a lead scoring system tailored to your business
How to automate lead actions, saving your teams valuable time and effort.
How to use HubSpot CRM to display and track lead scores for smarter decision-making
The key benefits of lead scoring
And much more

The Speaker


Alex Elborn

Alex is an experienced B2B marketing leader, specialising in revenue operations, HubSpot CRM management and data-driven strategies. As Marketing & Operations Director at Intergage Marketing Engineers, Alex drives growth by aligning sales, marketing and customer service teams, optimising tech stacks and delivering impactful campaigns that generate engagement and measurable results.
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