Webinar: More Leads vs. Right Leads (How To Attract High-Quality Prospects)
Wednesday 25th June @ 9:30
You’re generating leads – but are they the right ones?
You’ve put campaigns into market. You’ve invested in tech. Your pipeline looks full. But conversion rates aren’t improving. Sales cycles feel sluggish. And it’s harder than ever to spot which prospects are actually ready to buy.
Here’s what no one’s telling you: More leads won’t solve your growth problem.
In this 45-minute live workshop, we’ll expose the hidden cost of chasing lead volume, and show you how to build a smarter, more profitable demand engine that attracts high-fit prospects from the start.
If you’re tired of chasing numbers that don’t convert, this session is for you.
What will you learn?
The cost of poor-fit leads – and how to avoid them
What high-quality prospects really look like (and how to find them)
How to align sales and marketing around Ideal Customer Profiles
Which metrics you should be tracking (other than the number of leads)
How adopting a total RevOps solution means you could double your profits
And much more
The Speaker
Paul Moss
Paul heads up Commercial Partnership activities at Intergage. He has more than 30 years' experience in sales, business development, marketing and new product/services introduction for companies in the IT, industrial and telecommunications sectors. He has held Senior Director-level positions with some of the world’s most innovative B2B companies.