The Ensemble Effect

Swaying The Buyer Committee To 'Yes'

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The art of consensus can be a difficult thing to achieve when dealing with complex B2B buying committees.

You're used to dealing with between 6 and 10 decision-makers when making a sale and often this can feel like herding cats.

As a salesperson, this means communication is difficult, you lack clarity on who you should be engaging with at each touchpoint and your sales cycles are getting longer and longer.

This workshop is designed to equip you with the insights, strategies and tools to conquer these challenges and understand your buying committee better. You'll get an insight into how to engage with each member of the committee and what tactics you can use to build relationships beyond the champion for your product/service.

Stop being defeated by large buying committees and start taking back control of your sales pipeline by providing your prospects with the information they need before they know they need it!

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What will you learn?

How to identify key decision-makers
How to master communication with each committee member
Uncovering hidden influencers
How to customise your sales approach
Managing relationships with larger teams
Much more...

The Speakers


Paul Moss

Paul heads up Business Development and Commercial Partnership activities at Intergage. He has more than 30 years' experience in sales, business development, marketing and new product/services introduction for companies in the IT, industrial and telecommunications sectors. He has held Senior Director-level positions with some of the world's most innovative B2B companies.