The Hidden Cost of Dirty Data and How to Fix It for Good

On Demand

Most B2Bs think they’re data-driven. But when you dig deeper, you find:

  • Leaders make decisions based on assumptions, not evidence.

  • Revenue forecasts swing wildly from optimism to panic.

  • Marketing, sales and finance each report different numbers.

  • Customer retention suffers because no one has a single view of truth.

  • Teams waste hours reconciling reports instead of driving results.

Poor-quality business data drains confidence, misguides strategy and blocks the very insights that fuel competitive advantage.

In this 30-minute workshop we’ll show you how to take back control.


You’ll learn how to diagnose your data problems, understand their commercial impact and build a connected data foundation that fuels confident decisions, efficient teams and scalable revenue growth.

 

 

Download the webinar

What will you learn?

How to spot the hidden costs of messy data
The key indicators your business data is holding you back
What clean, connected data looks like in a modern B2B organisation
How to build a single source of truth across your revenue operation
The tools, technology and habits that keep your data clean
How to turn data clarity into commercial advantage

The Speaker

Alex Elborn

Alex Elborn is an experienced B2B marketing leader who helps businesses turn complex data and disconnected systems into scalable growth. As Marketing & Operations Director at Intergage Marketing Engineers (iME), Alex specialises in revenue operations, HubSpot CRM strategy and data-driven decision-making. She works with ambitious B2B organisations to align sales, marketing and service teams, build clean, connected data foundations and use insight to drive better performance and predictable growth.
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