Companies of all sizes have to invest in marketing if they hope to grow their business. However, knowing the
right route to take for your company may not be as easy to navigate as you hope.
This is one of the reasons Intergage developed The Marketing Journey; to help businesses identify elements of
their marketing that need developing and where they need to go next.
This workbook will ask you a number of questions and provide you with a visual representation of where you marketing needs work. You'll be rating yourself on:
- Mission, vision and values
- Research and strategy
- Market segmentation
- Personas and buyers' journeys
- Differentiation and sales messaging
- Branding and guidelines
- Business plan, goals and budgets
- Marketing plan
- Partner selection
- Stakeholder engagement and sales enablement
- Creation and review of tools
- Staff training
- ROI analysis
- Customer surverys
- Strategic reviews
Fill out the form to find out how you can improve your marketing!
