Crack the Code to Finding Your Ideal Clients with Fried Egg Marketing®

Join our exclusive* webinar and Drive Higher Conversions, Improve ROI and deliver higher Life Time Value by focusing on the clients that matter the most.

Discover the Power of Precision Marketing

Does your marketing sometimes feel like a cracked egg—spilling everywhere but never quite landing where it matters most? Perhaps you're frustrated with lack of ROI, struggling with stagnant sales or lost in a sea of sameness.

The truth is, you're spreading yourself too thin and trying to implement short-term initiatives to a long-term business problem - stifled growth.

In this webinar you'll learn how to target the right clients with precision and purpose. This is the essence of Fried Egg Marketing, a focused strategy designed to guide your ideal client through a personalised journey, from first contact to becoming a loyal, long-term customer.

Forget the strategies that have had you scrambling for quick fixes. Implement a methodology that will help you build meaningful, long-term results for your business..
WHY FRIED EGG MARKETING?

Why Targeting the Yolk Matters

Fried Egg Marketing is built around the concept of targeting the yolk, the core clients that are the best fit for your business, while ensuring that every step of their journey is tailored to their needs, challenges, and goals.

Scrambled traditional marketing casts a wide net, often leading to wasted resources and missed opportunities. Fried Egg Marketing changes the game by concentrating your efforts on clients who deliver the most value. Here’s why it works:

  • Precision Targeting: Focus your marketing efforts on high-value clients.
  • Increased ROI: Maximise your return by investing in the right relationships.
  • Efficiency: Reduce waste and streamline your marketing operations.
  • Shorten Sales Cycles: Attract leads who are already aligned.
  • Long-Term Growth: Build lasting relationships with clients who matter.
  • Improved Lifetime Value
HOW IT WORKS

Your Recipe for Success

Fried Egg Marketing is a strategic framework that can transform how your business approaches B2B marketing. It can help you sharpen your marketing efforts, reduce waste, and drive growth that is both scalable and impactful.
1
Identify the Yolk
Analyse your current client base to identify high-value clients.
2
Target with Precision
Create targeted campaigns that resonate with your ICP.
3
Develop Your ICP
Build detailed profiles of your ideal clients.
4
Nurture for Growth

Build trust, demonstrate value, and guide prospects through the decision-making process.

5
Convert Prospects to Clients
engage them with a tailored, personalised pitch that speaks directly to their specific needs and goals.
6
Retain & Grow
Build long-term relationships provide value as their needs evolve and build Lifetime Value

"This is a marketing approach that ensures your business resources such as time, budget, and personnel, are deployed with precision to engage, convert, and retain clients who offer the highest potential value"

focus-on-the-yolk
YOUR SPEAKER

Paul Moss

Paul heads up Commercial Partnership activities at Intergage. He has more than 30 years' experience in sales, business development, marketing and new product/services introduction for companies in the IT, industrial and telecommunications sectors. He has held Senior Director-level positions with some of the world's most innovative B2B companies.
*EXCLUSIVE INVITATION

Who Should Attend? 

B2B business leaders with a turnover of £3-50m+
who are ready to make strategic changes to improve ROI and Increase Customer Lifetime Value.  
Decision-makers and Influencers
who understand the value of investing £50,000 or more annually in marketing and are willing to change what isn’t working to improve efficiency and competitive advantage  
Visionary leaders
looking to drive substantial growth by targeting the right clients to utilise resources more efficiently.
Sales & Marketing Professionals
who are collaborative, willing to change the way things are done to shorten sales cycle, cut the cost of customer acquisition and improve brand equity

If your business is ready to move beyond the basics and make a serious impact with your marketing efforts, this webinar is for you. Join a select group of like-minded leaders and start your journey towards greater success. Let’s collaborate, innovate, and achieve remarkable growth together.

WEBINAR REGISTRATION

Ready to Serve Up Success?

Don’t miss this opportunity to learn how Fried Egg Marketing can revolutionise your business.

Our upcoming webinar will show you exactly how to target your ideal clients and maximize your ROI.